Move over 420, there’s another cannabis holiday on the calendar, and it’s all about concentrates.
Every year on July 10th, cannabis enthusiasts across the country light up (or heat up their rigs) to celebrate 710 Day, a tribute to the powerful world of oils, waxes, shatter, live resin, rosin, and more.
But what exactly is 710 Day, and why has it become such a beloved celebration among dabbers and extract lovers?
At Ivy Hall, we’re passionate about all things cannabis: flower, edibles, and yes, concentrates.
In this post, we’ll break down everything you need to know about 710, including:
- Where the name “710” comes from
- How it became a cannabis holiday
- The different types of cannabis concentrates
- How to dab (safely and successfully)
- What products to try if you’re new to oils
- Tips to elevate your 710 experience
- Local deals and events happening across Illinois
Whether you’re a seasoned dabber or just getting curious about concentrates, this is your go-to guide to 710 Day – plus, we’ll share how Ivy Hall is celebrating with exclusive product drops, in-store events, and special deals to mark the occasion.
What Does 710 Mean in Cannabis Culture?
If you turn the number 710 upside down, it spells “OIL” – a simple twist that became a cultural symbol within the cannabis community. While 420 has long stood for cannabis in general, 710 is specifically dedicated to cannabis concentrates, from potent oils to flavorful wax and dabs.
The term started gaining traction in the early 2010s, especially in West Coast concentrate circles, and it quickly spread through forums, dispensary menus, and social media. As the cannabis industry evolved, so did the quality and variety of concentrates, and 710 became a rallying point for enthusiasts and extract brands alike.
Unlike 420, which has a long and somewhat mysterious history tied to a group of high schoolers in the 1970s, 710 is a more modern celebration. It emerged from the rise of dabbing culture, the craft of cannabis extraction, and the growing popularity of concentrates among experienced users and medical patients looking for strong, clean, targeted relief.
Today, 710 is widely recognized across legal states, with many dispensaries offering special deals, hosting pop-up events, and showcasing their finest extracts on July 10. For anyone who appreciates the art and science of cannabis oil, 710 Day is your moment.
Types of Cannabis Concentrates
Not all concentrates are created equal. While they all aim to deliver a more potent and flavorful experience than traditional flower, the method of extraction, texture, and intended use can vary quite a bit.
Here are some of the most popular types of cannabis concentrates you’ll see on the shelf or hear about on 710 Day:
Shatter
Shatter gets its name from its glass-like consistency. It’s hard, translucent, and snaps easily when broken apart. Known for its high potency and clean flavor, shatter is typically consumed via dabbing.
Wax
Wax has a softer, more pliable texture than shatter. It ranges from sticky and gooey to dry and crumbly. It’s popular among dabbers due to its ease of handling and strong effects.
Budder
Budder (also called badder or batter) has a whipped, buttery texture and is easier to scoop and spread. This form is often preferred for its terpene preservation and smoother dabbing experience.
Live Resin
Made from fresh-frozen cannabis rather than dried flower, live resin preserves more terpenes and cannabinoids. It’s aromatic, flavorful, and considered one of the most high-quality extracts available.
Rosin
Rosin is a solventless concentrate made using only heat and pressure. It’s favored by those looking for a more natural, chemical-free product while still offering potent effects and rich flavor.
Distillate
Highly refined and stripped of most plant compounds, distillate is often used in vape cartridges and edibles. It delivers strong THC effects but may lack the full flavor profile of other extracts.
Crumble, Diamonds, Sauce, and More
New textures and techniques are always emerging. Some products combine THCA “diamonds” with terpene-rich “sauce” for a powerful full-spectrum experience. Crumble offers a dry, crumbly consistency. Each has its own ideal method of use.
How to Use Concentrates (Especially for First-Timers)
If you’re new to concentrates, it’s important to know that the experience can be very different from smoking flower or enjoying an edible. Concentrates are more potent, and the effects can come on fast – so a little goes a long way.
There are several ways to consume cannabis concentrates. Here’s a breakdown of the most common methods:
Dabbing
Dabbing involves heating a concentrate on a hot surface (called a nail or banger) and inhaling the vapor through a dab rig, which looks a lot like a water pipe or bong. Dabbing can deliver a clean, intense effect, but it also requires specific tools and a bit of know-how.
First-timers should start small. Use a “rice grain”-sized dab and wait a few minutes to feel the effects before considering another. High heat can ruin the flavor and burn off terpenes, so many people prefer using electronic rigs or low-temperature methods.
Vape Pens
Pre-filled concentrate cartridges are one of the easiest ways to enjoy oils without needing extra gear. They’re discreet, portable, and come in a variety of strains and potencies. Most use distillate or live resin and are activated with the push of a button or simply by inhaling.
This is a great option for people who want to explore concentrates without committing to a full dab rig setup.
Dab Straws and Nectar Collectors
These handheld devices allow you to heat one end and “sip” the concentrate directly from a glass or silicone container. They’re a bit simpler than a full rig but still give you a direct dabbing experience.
Topping Flower
Some people like to sprinkle a bit of wax, shatter, or rosin on top of their flower in a bowl or joint for an extra kick. Just keep in mind that concentrates burn differently and can affect how evenly your flower smokes.
Edibles and Capsules
Certain concentrates, like distillate or RSO (Rick Simpson Oil), can be consumed orally. These are already decarboxylated, meaning the THC is active and can be absorbed through digestion. Always follow dosage instructions carefully, concentrates in edible form can be extremely strong.
Why People Love Concentrates
Concentrates have exploded in popularity over the last decade, and for good reason. Whether it’s for recreational enjoyment or medical relief, many cannabis consumers are making concentrates a key part of their experience. Here’s why:
Higher Potency
The most obvious reason people turn to concentrates is strength. While traditional cannabis flower might contain 15 to 30 percent THC, many concentrates can reach 70 to 90 percent or more. This means quicker onset, more pronounced effects, and longer-lasting results — especially for people with high tolerance or serious medical conditions.
Cleaner Inhalation
Because concentrates don’t contain plant material, many users find the vapor smoother and less irritating to the throat and lungs than smoke. Solventless options like rosin offer a clean, pure experience with minimal processing.
Better Flavor
When extracted properly, concentrates preserve the original terpenes and cannabinoids of the plant. Live resin and rosin, in particular, are known for their rich aroma and bold taste. For those who appreciate cannabis as a craft product, the flavor experience can be just as important as the high.
Versatility
Concentrates aren’t limited to dabbing. From vape carts and infused pre-rolls to edibles and topicals, oils and extracts show up in all kinds of products. This allows users to explore different formats depending on their needs, preferences, and desired effects.
Efficiency
Because concentrates are so potent, you don’t need much to get the desired result. This can make them more cost-effective in the long run, especially for medical users or those looking for targeted relief without consuming large amounts of flower.
Discreet Use
Vape pens and portable devices allow users to enjoy concentrates without the strong smell or visible smoke of traditional consumption. This makes it easier to medicate on the go or in more discreet environments.
Tips for a Safe and Enjoyable 710 Experience
Whether you’re celebrating 710 Day for the first time or you’re a seasoned concentrate connoisseur, keeping safety and enjoyment in mind can make all the difference. Concentrates can deliver intense effects, so it’s important to know your limits and set yourself up for a positive experience.
Here are a few key tips:
Start Low and Slow
This advice applies to any form of cannabis, but it’s especially important with concentrates. If you’re new to dabbing or vaping oils, take one small hit and give it time before going back for more. Concentrates hit harder and faster than flower — no need to rush.
Use the Right Equipment
If you’re dabbing, make sure your rig is clean and your temperature is in the right range (typically between 450–550°F for flavor and comfort). Too much heat can burn the oil, destroy terpenes, and make the experience harsh. Many people now use e-rigs or temperature-controlled devices for this reason.
Stay Hydrated
Concentrates can be dehydrating. Keep water nearby, especially if you’re consuming multiple dabs or vaping throughout the day. This helps prevent dry mouth and general discomfort.
Avoid Mixing With Alcohol
The effects of THC can be amplified or altered when combined with alcohol. To fully enjoy your concentrates, it’s best to celebrate 710 with cannabis-only activities. Clear-headed, present, and chill is the vibe.
Have a Comfortable Setup
Make sure you’re in a relaxed, familiar setting with everything you need nearby — water, snacks, your gear, and maybe even a comfy couch. Some people love adding music, movies, or games to round out the experience.
Take Breaks
Even if you’re trying new products or enjoying deals throughout the day, give yourself time to rest and reset. Overconsumption can lead to unpleasant effects like anxiety, dizziness, or fatigue. Listening to your body helps ensure a smooth 710 celebration.
Don’t Drive After Dabbing
Because concentrates are so strong, their effects can significantly impact coordination, attention, and reaction time. If you’re consuming on 710, stay home or plan transportation ahead of time. Never drive impaired.
Know the Product
Ask your local budtender questions about each product’s potency, effects, and best consumption method. At Ivy Hall, our vibe tenders are happy to walk you through your options so you can find the right fit for your goals and comfort level.
How Ivy Hall Is Celebrating 710 Day
At Ivy Hall, we believe every cannabis holiday is a chance to connect with the community, elevate the experience, and showcase the best products the industry has to offer. That’s why 710 Day is one of our favorite times of the year, and we’re going all in.
Here’s what to expect this 710 across our Illinois dispensary locations:
Exclusive 710 Deals
Get ready for limited-time discounts on premium concentrates, including live resin, rosin, wax, shatter, vape carts, and more. We’ll be partnering with top extract brands to bring you curated selections at special prices – perfect for stocking up or trying something new.
Want early access or reminders about what’s dropping?
Make sure you’re signed up for our loyalty program or check with your local Ivy Hall team in the days leading up to 7/10.
Pop-Ups and Product Demos
Select locations will feature vendor pop-ups, where you can meet the makers behind your favorite concentrates, ask questions, and maybe even grab some swag. Keep an eye on our social channels and in-store announcements to see who’s showing up where.
Vibe Tender Picks
Not sure where to start? Ask any of our vibe tenders for their favorite 710 picks. We’re featuring staff-recommended concentrates and new drops we’re excited about. Whether you want smooth and flavorful or strong and sedating, we’ll help you find your perfect match.
Educational Resources
We know concentrates can be intimidating if you’re new to them. That’s why we’ve created some resources to help guide your journey. Check out our earlier blog posts:
These posts break down the basics, answer common questions, and offer tips for exploring oils with confidence.
Celebrate 710 Day With Ivy Hall
710 Day is more than just a number, it’s a celebration of cannabis innovation, flavor, potency, and the passionate community that surrounds concentrates. Whether you’re dabbing for the first time or stocking up on your favorite live resin, Ivy Hall is here to help you make the most of it.
Stop by your local Ivy Hall dispensary on July 10 to explore exclusive 710 deals, talk with our knowledgeable vibe tenders, and find something that fits your style. With curated selections, product education, and a welcoming atmosphere, we’re all about creating a personalized experience – no matter where you are in your cannabis journey.
Follow us on social media or check with your location for the latest updates on events, pop-ups, and promotions. However you choose to celebrate, make it safe, informed, and fun.
Happy 710 Day from all of us at Ivy Hall. See you soon!
